Google honors a motto about Internet sites that “content is king.” They claim that if you produce great content, targeted traffic will arrive. This concept however is totally false. You may have below average content and still get great targeted traffic if you concentrate on marketing.
Google does not have people look at your site. They don’t know if your article content is actually anything good. The way they assess your site is by way of a popularity vote.
Let me present you with an example. I composed a piece concerning how to correct credit report errors if the credit bureaus refuse to do so. If one does a search on credit agency errors, you will find the very same ineffective advice duplicated again and again in the Miami Herald, once again in the Huffington Post, once again with the Wall Street Journal, and so forth. The very same low-level information is posted many times and dominates the initial several Internet pages of search engine results. My advice that is more advanced than the basic advice, which explains how to take legal action in small claims court to get any credit error modified, will never rank close to the top. So I might possess the best details, but that will not matter. The simple thing that matters is how large a quantity of other websites hyperlink to as well as reference your site. As a result, 98% of the Web is generally useless links created for the objective of developing a buzz about the subject web page. Most links don’t have any benefit and are developed entirely to point to some site that the site operator wants to have positioned on page one.
You may have noticed this particular subject on the web:
The US Government Invested $630,000 to ‘Buy’ Facebook Fans. Or maybe you heard how JC Penney manipulated its ranking to have targeted traffic several times what they were owed.
In case you have a lot of cash, you can buy the hype for your site. But if you discover the antidote for cancers and submit it in an obscure blog, best of luck in ever being discovered. As with computers which don’t work with one hundred percent uptime, that have created the need for plenty of computer repair workers, the Google position technology has generated a niche for search engine optimization experts. Most of these experts generate no benefit. They provide you with these services:
1. SEO (Search engine marketing)
2. Link Building
3. PR release
4. Post Submission/Article Writing
6. Directory Distribution
7. Social Media Optimisation.
After the expert concludes these duties, you’ll probably still obtain no rise in visitors to your site. Generally, you’d need a huge quantity of the aforementioned tasks being carried out, maybe ten times what the expert actually delivers. And simultaneously while he is working on your Internet site, yet another twenty site owners who compete with you, many with a lot more money when compared with you, have chosen their own search engine optimisation experts to perform exactly the same.
In case you have a local organization, then your initiatives in obtaining a high rank may pay off since your visitors seeking “Atlanta Air Conditioning Service” might find you. In addition, in case you have a service or product which is not widely available or distributed, you then have an excellent chance in getting to the first page in the search engine results. Take up a linking program along with social media marketing effort and don’t quit. The one with more inbound links is the winner.